Summary

This Privacy Policy is for North American Steel Equipment Inc. and North American Storage Equipment Inc. (‘we’, ‘us’, or ‘our’). It explains how and why we collect, store, and share (‘process’) your information when you use our services (‘Services’), such as:

• Visiting and interacting with our website.
• Engaging with us in other related ways, including any sales, marketing, events or job applications.

Here is a quick overview of what you need to know:

1. Information We Collect: We collect various types of personal information based on your interactions with our Services.
   We do not process sensitive information.
   Learn more about the information you disclose to us.
2. How We Process Information: We use your information to provide, improve, and administer our Services, communicate with you, ensure security, prevent fraud, and comply with legal requirements. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.
   We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your information.
3. How We Protect Your Information: We implement security measures to protect your data from unauthorized access and disclosure. Despite these measures, please note that no method of transmission over the internet or electronic storage is completely secure. We continuously review and enhance our security practices to provide the best protection for your data. Learn more about how we keep your information safe.
4. Your Rights: You can opt-out of promotional communications and request access to or deletion of your personal information by contacting us using the information provided below. We will address your requests in accordance with applicable laws. Learn more about your privacy rights.

Table of Contents

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. HOW DO WE SHARE YOUR INFORMATION?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. HOW LONG DO WE KEEP YOUR INFORMATION?
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
7. WHAT ARE YOUR PRIVACY RIGHTS?
8. CONTROLS FOR DO-NOT-TRACK FEATURES
9. DO WE MAKE UPDATES TO THIS NOTICE?
10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

Full Privacy Policy

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

Overview: We collect personal information that you provide to us.

Definition of Personal information: Personal information is information that can identify an individual directly or when combined with other available data.

Exclusions from Personal Information: Information typically used for business communications, like your work title, business address, or work email, does not qualify as personal information under this policy.

Personal Information Provided by You: We collect personal information that you voluntarily provide when you express an interest in our products and services, participate in activities related to our Services, or contact us. The personal information we collect may include the following:

• names
• phone numbers
• email addresses
• job related information when you apply for a position with us
  • work experience
  • education

Sensitive Information: We do not process sensitive information.

Information automatically collected

Overview: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you use our Services.

Automatically collected data includes device and usage information, which helps maintain security and improve our Services. This may include:

• • IP address and device characteristics
  • Operating system and browser type
  • Language preferences, country, and location
  • Usage details such as time spent on the Services, viewed pages, and activity logs

Cookies and similar technologies are used to collect this data. You can disable these technologies, which might affect your experience. For more details on how we use cookies, refer to the ‘DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES’ section.

2. HOW DO WE PROCESS YOUR INFORMATION?

Overview: We process your information to deliver and enhance our Services, communicate with you effectively, ensure security, prevent fraud, and comply with legal requirements. With your consent, we may also use your information for additional purposes.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• Service Delivery: We may process your information to provide you with the requested service.
• Support and Responses: We may process your information to respond to your inquiries and resolve any issues you might have with our Services.
• Marketing Communications: We send promotional messages only with your implied or express consent. You may unsubscribe at any time, although you might still receive messages related to ongoing business or as allowed by law.
• Implied Consent: We may assume consent if:
  • You have a current or recent business relationship with us (within the last two years).
  • You inquired about our services in the last six months.
  • You shared your contact details with one of our employees.

  For further details on your privacy rights, see the ‘WHAT ARE YOUR PRIVACY RIGHTS?’ section.

• Performance Evaluation: We may process your information to track usage trends and assess how effective our marketing efforts are. This helps us enhance our Services and products and improve your overall experience with us.
• Marketing and Promotional Campaign Evaluation: We may process your information to refine our marketing strategies, ensuring that our campaigns are highly relevant and targeted to your needs.
• Legal Compliance: We process your information as required by law, including responding to legal processes and protecting our rights.

3. HOW DO WE SHARE YOUR INFORMATION?

Overview: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

• Affiliates:  We may share your information with our affiliated companies, ensuring they adhere to this privacy notice. Affiliates include our subsidiaries, joint venture partners, and other companies under our control or sharing common control with us.
• Partners and Providers: We share your information with business partners and service providers who assist us in delivering products, services, or promotions, and support our business operations. This includes IT support, analytics, professional services, and recruitment. All partners and providers are required to uphold stringent data protection standards and use your information strictly for the purposes agreed upon.
• Business Transfers: In the event of a merger, sale, financing, or acquisition of our assets, we may transfer your information to another company involved in the process.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Overview: We use cookies and similar tracking technologies such as pixels to collect and store information as you interact with our Services.

Definition of Cookies: Cookies are small text files stored on your device that collect and hold data related to your website visits and usage. They enable our website to remember your actions and preferences over a period, so you don’t have to keep re-entering them whenever you come back or browse from one page to another.

Types of Cookies We Use: 

• Essential Cookies: Necessary for the basic operation of our website, these cookies allow you to navigate our site and use its features. They are also used for security purposes, such as fraud detection and prevention.
• Analytics Cookies: We use Google Analytics to understand how users interact with our website, which helps us improve user experience. Google also uses this data in accordance with their own privacy policy, which can be viewed at Google’s privacy policy for partner sites.
• Advertising Cookies: These cookies track user interactions and are used by third-party vendors, including Google and Facebook, to deliver targeted advertising based on past visits. They help us gauge the effectiveness of our ads and tailor marketing to user preferences.

Opting Out: 

• Managing Cookies: You can disable cookies through your browser settings, but this may affect your ability to use certain features of our websites.
• Google Analytics: You can opt-out of Google tracking by adjusting your settings at www.google.com/settings/ads or by using the Google opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

Overview: We retain your information only as long as necessary to fulfill the purposes outlined in this privacy notice or as required by law.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy notice or as required by law. This includes retaining information for purposes such as providing services, supporting transactions, and complying with legal obligations. When there is no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If deletion is not feasible, for example, because your personal information has been stored in backup archives, we will securely store and isolate the information from further processing until deletion can be achieved.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

Overview: We aim to protect your personal information through a system of organisational and technical security measures.

We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate safeguards designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee it is 100% secure. Transmission of personal information to and from our Services is at your own risk, and you should only access the Services within a secure environment.

7. WHAT ARE YOUR PRIVACY RIGHTS?

When you use our Services, interact with us, or apply for a job, you consent to the collection, use, and disclosure of your personal information as outlined in this policy. Sometimes, we consider your consent to be implied by your actions or inactions at the point of information collection.

Withdrawing Consent: You can withdraw your consent at any time, subject to legal or contractual restrictions. To do so, please submit a written request using the contact information provided in the ‘HOW YOU CAN CONTACT US ABOUT THIS NOTICE?’ section. Note that withdrawing consent may affect the services we can provide to you.

Opting Out of Communications: You can opt out of our marketing and promotional communications by clicking the unsubscribe link in the email communications we send or by contacting us as detailed in the ‘HOW YOU CAN CONTACT US ABOUT THIS NOTICE?’ section. Opting out will remove you from marketing lists, but we may still send you service-related communications necessary for managing your account and fulfilling service requests.

Managing Cookies: Your web browser likely accepts cookies by default, but you can set your browser to remove or reject cookies. Be aware that this may impact certain features or services of our Services.

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Many web browsers and some mobile operating systems and apps include a Do-Not-Track (‘DNT’) feature that allows you to express a preference for not being tracked during your online activities. However, there is no consistent technology standard for recognizing and implementing DNT signals, so we currently do not respond to DNT browser signals or any similar mechanism. Should the industry establish a standard that we must adhere to in the future, we will update our practices and this privacy notice accordingly.

In compliance with California law, we are disclosing that we do not recognize or respond to DNT signals at this time.

9. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this privacy policy periodically to reflect changes in our practices or service offerings. The revised policy will take effect immediately upon posting on our website. If there are significant changes, we will notify you by posting a notice on our website, and, when required by law, directly contacting you.

The “Effective Date” at the top of this policy indicates when it was last revised. We encourage you to review this policy regularly to stay informed of any updates.

10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Depending on your local laws, you may have the right to access, correct, or delete the personal information we hold about you. You can also withdraw your consent for us to process your information. These rights may be subject to limitations under applicable law. To exercise these rights, contact us using the details in the ‘HOW YOU CAN CONTACT US ABOUT THIS NOTICE?’ section below.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: